Christine Puopolo Creative

ReVision Energy

In 2018, ReVision Energy decided it was time to develop a new brand strategy. The concept “Enjoy the Sun” came out of an exhaustive brand audit process and involves a new logo, collateral and marketing approach. At first glance, the logo resembles mountains in the sun but upon further investigation it reveals rooftops in the sun - showing where our employees work and play. Positioning the brand to have the feel of an outdoor company allows them to tap into an industry that contributes $17 billion to the Northern New England economy every year and sets them apart from solar companies in the area.